An Italian wine maker

The business need was to better understand the nuances of a range of competitors’ positioning in the wine industry, and to understand consumers’ buyer dynamics so to better position, distribute and price its products portfolio.

A market analysis service was launched, based on an AI-powered platform to capture current consumer demand (most popular brands and segments) and competitor activity (presence on marketplaces, advertising) in the Italian and international market. Data points were analysed to uncover behavioural patterns, spending patterns and competitors communication presence, and the data set was mapped against the client’s current market positioning, communication strategy and production / operations capability.

The information and executive analysis was then used to estimate market size potential, define the addressable opportunity and suggest sustainable market enlargement, targeted communication and promotion strategies for the brand.

  • Service

    Competitive Intelligence + Customer Behaviour Analysis

  • Customer

    An Italian wine maker

  • Location

    Firenze