A world leader in payment systems

The challenge was to better understand the adoption of digital technology in the B2B and B2C payments area, the transformative impact and how traditional players and the most innovative Fintechs were positioning themselves in the Italian market.

We have provided - through a set of ad-hoc information and Key Performance Indicators (KPIs) - a detailed market scenario, with granular segmentation in terms of type of adoption and positioning of the service, relative strength of each player and its competitive aggressiveness based on selected KPIs.

The client’s project team was then able to determine the correct flow of actions and allocate the right resources to maximize the impact of the digital payment solutions and strengthen both the client’s experience levels and its overall brand.

  • Service

    Competitive Intelligence + Customer Profiling

  • Customer

    A world leader in payment systems

  • Location

    London